Ash
Water Street Tampa
Hand-cut pasta, a wine list built to sharpen the food, and hospitality that takes itself seriously without taking itself too seriously.
Tampa, Florida
Proper hospitality,
Tampa's own.
Five concepts. One philosophy. We build restaurants and experiences rooted in craft, community, and relentless improvement.
Our Concepts
Five places
to find us.
From a Michelin-recognized neighborhood restaurant in Seminole Heights to a music-driven cocktail lounge at Water Street — every concept is built to stand on its own.
Alter Ego
Water Street Tampa
A music-driven cocktail lounge. Monochromatic design, a DJ booth at the center, and handcrafted cocktails built for the night ahead.
Rooster & the Till
Seminole Heights
The original. A 72-seat Seminole Heights restaurant built on bold, globally influenced flavors and an ever-evolving menu. Michelin Bib Gourmand 2022–2025. Tampa Bay Times #1 in 2018, 2019 & 2025.
Gallito Taqueria
Sparkman Wharf
Quesabirria, puffy tacos, and fresh margaritas. Gallito has been a Sparkman Wharf anchor since 2018.
Dang Dude
Sparkman Wharf
Dumplings, noodles, boba, and bold Asian street flavors in a casual, high-energy waterfront setting.
About PHG
Craft, community,
constant progression.
Proper House Group began as a single 37-seat restaurant in Seminole Heights in 2013. Today we operate five concepts across Tampa — each one distinct, each one held to the same standard.
Led by Chef Ferrell Alvarez and Chon Nguyen, we believe proper hospitality is built on four things: Positive Presence, Relentless Effort, Open to Better, and Eyes on Everything.